Hard Hat Media

Real Estate Marketing Strategies to Help You Stand Out: Hard Hat Marketing


Why do most agents fail? Because they’re not willing to adopt new technology or try new marketing strategies that can help them stand out from the competition.

So, if you want to attract more clients in your real estate business you need to employ effective marketing strategies that will help you stand out from the competition and grow your client base.

In this article, we’ll cover 8 effective real estate marketing strategies that you can use right away.

Invest in your website

Your website is your number one marketing asset. It's the first thing potential clients will see when they search for you online, so it's important to make a good impression. Investing in a well-designed website will help you stand out from the competition and attract more leads.

So, try to have a fast-loading website with compelling design and try to have a property page hierarchy showing useful information around every corner. Here’re some useful tips regarding your web presence:

- Make sure to include CTA on every page on your website to attract more visitors and have them come back to your website again.  
- Stay simple but try to grasp the attention of visitors and convert each visit into a lead. Design your website with customer-focused content.
- Make sure to include email subscription option to grow your email list.
- Try to include various real-estate calculators and useful gadgets on your website.
- Add live chat on your website and FAQ page so your users sense you’re always there to answer their queries.

Seek professional help when you need it

When it comes to marketing your real estate business, you don't have to go it alone. There are plenty of professionals out there who can help you with everything from creating a killer website to crafting the perfect social media post. Here’re some tips to have a partnership and team and your end.

- Try to hire a virtual assistant. You need a very talented marketing team who’ve got enough time to do marketing and serve your clients at the same time. If you can’t afford to hire a full time staff, you can hire part-time or freelance individuals who’re good at dealing with real estate clients.
- You can partner with other agents and brokers to enlist your name in their websites or social media accounts. You can have post-exchanges to receive important referrals that are otherwise not possible.

Use innovation at your service

In today's competitive real estate market, it's more important than ever to showcase your properties in the best possible light. That's why more and more agents are turning to innovative technologies like professional photography, virtual tours, and drone shots. By creating a three-dimensional representation of your listings, you'll be able to give potential buyers a much better sense of what they're looking at – and that could make all the difference when it comes time to close the deal.

Email Marketing Campaigns

When it comes to email marketing, real estate agents need to make sure they're crafting catchy subject lines, creating stunning video emails, and making the most of their email signatures. By doing these things, they'll be able to stand out from the competition and attract more clients.

Here are some tips for what to include in an email signature:

- Include your phone number with a click-to-call link
- Link your social media profiles
- Include your company's slogan or other tagline

You need to be able to connect with your leads and build relationships with them. Drip email marketing and marketing automation can help you do this by sending targeted, personalized emails that nurture your leads and turn them into customers.

Maximize your web presence with social media

Your web presence is your most powerful marketing tool—make sure you're making the most of it. Start by creating a strong social media presence. Post regularly, share interesting and relevant content, and engage with your audience. Make sure your website is optimized for search engines and that your listings are syndicated across the web. And finally, don't forget to track your results so you can continue to improve your online marketing strategy.

The bottom line

With such stiff competition, it’s crucial that you take advantage of every marketing strategy at your disposal to ensure that you’re the one who sells the property, instead of one of your competitors. There’re number of innovative ideas and technologies you can grasp for real estate marketing toe help you distinguish yourself from the pack and set you on the path to succeed as a real estate agent.

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